Built for creator talent teams
Run your creator roster without losing the thread.
Willow turns brand conversations into organized deals, deliverables, deadlines, and invoices, giving managers and talent one shared place to keep work moving.
Pipeline
Negotiating
Talent review
In progress
Content live
Payment
Skincare launch
Seasonal campaign
Offer
$6,500
Talent
Avery K.
Due
May 26
Deliverables
Willow analysis
3 details found
Usage rights
Posting date
Exclusivity
Next up
Draft review
Instagram Reel · May 18
01 · From the inbox
Every opportunity starts organized.
Label the conversation in Gmail. Willow reads the thread and brings the offer, requirements, timing, and unanswered questions into one reviewable deal.
Start with WillowNew opportunity
Skincare launch partnership
Brand partnerships · Today, 10:24 AM
Hi team, we would love to partner on our seasonal skincare launch.
The offer is $6,500 for one Instagram Reel and three story frames.
We are targeting a May 26 live date with a two-week paid usage window.
Willow found
Open question
Does paid usage include whitelisting?
02 · Across the roster
A living record of every partnership.
Track negotiation, creator review, content delivery, invoicing, and payment without rebuilding the story in another spreadsheet.
Deal CRM
All partnerships
53 active deals
Skincare launch
$6,500Avery K.
Confirm usage
Summer capsule
$12,000Maya R.
Review contract
Wellness campaign
$4,800Jordan L.
Send deliverables
Summer capsule
$12,000Maya R.
Review contract
Wellness campaign
$4,800Jordan L.
Send deliverables
Skincare launch
$6,500Avery K.
Confirm usage
Wellness campaign
$4,800Jordan L.
Send deliverables
Skincare launch
$6,500Avery K.
Confirm usage
Summer capsule
$12,000Maya R.
Review contract
Revenue
Invoices and payments
Signed value
$48,300
Invoiced
$31,800
Collected
$24,500
Skincare launch
Avery K.
$6,500
Invoiced
Summer capsule
Maya R.
$12,000
Paid
Wellness campaign
Jordan L.
$4,800
Due May 30
QuickBooks connected
Invoice ready to generate
03 · Through payment
Know what was promised. Know what was paid.
Carry the commercial terms from the deal into QuickBooks invoices and keep payment status beside the work that earned it.
One operation · The right view for each person
Managers see the whole roster. Talent sees what needs attention.
Manager view
The full business in motion.
Oversee every deal, task, deadline, event, contact, and invoice across the team without asking for another status update.
Talent view
Only the next move.
Creators get a focused view of shared deal details, content requirements, upcoming tasks, and event deadlines.
Works with the tools already in your operation
Keep every deal moving
Your agency already has momentum. Give it a system.
Bring the inbox, the deal record, the deadline, and the invoice into one shared operation.
Start with Willow